If you’ve watched the news lately and have seen the bitter custody battle/downward spiral of Brittany Spears, you’ve seen Attorney Gloria Allred representing Brittany’s ex-bodyguard. Gloria IS a publicity hound!
Gloria doesn’t have to do any advertising. She takes on cases pro-bono, sets up press conferences, expresses her views, shares her expertise, and then people perceive her as an authority at what she does. People flock to her because of it.
Is she an authority? I don’t know. But, she is PERCEIVED as one, and that’s as good as being one when attracting new clients to your business.
Who else does this? Attorney Mark Gerragos took on Michael Jackson, Winona Rider, and Scott Peterson, the wife/baby killer from Modesto, NOT necessarily because he thought he could win, but because it gave him MASSIVE publicity.
Jesse Jackson? Al Sharpton? You’ve seen them, right? Publicity, baby!
Authors? Consultants? Psychiatrists? Tax experts? “Getting your house organized” experts? Spiritual experts? And, the list goes on and on.
If you’ve got a talent or expertise, you can do what Gloria, Mark, Al, and Jesse do. And, that’s getting the media to interview you about a topic that you know something about!
By the way, if you’re not already a subscriber of hers, I recommend checking out Joan Stewart’s “Publicity Hound” website. She has a great weekly ezine with fantastic strategies to get you in the press.
You can get thousands of dollars in free publicity by following the tips, tricks and tools, of “The Publicity Hound” herself. Joan’s a former newspaper editor, a small business owner AND she was tapped by Entrepreneur.com as its public relations expert. Click here to visit her website to read all the columns she wrote for Entrepreneur.com and check out her educational tools for small business owners.
It’s all about positioning yourself as “the” authority in your target market. Joan’s newsletter give a very healthy dose of strategies every week on how to do that, and to get yourself seen in the media as many times as possible.
Go there and subscribe today.
Have a super-duper-profitable week!
Craig Valine
blog@craigvaline.com
www.CraigValine.com
