There are many experts in marketing – many who cater to the niche market to which I serve, which is YOU, the independent consultant, coach, or solo-professional.

What makes me different than any of my major competitors? Oh, I don’t know for sure. But, I can tell you that I rarely see or hear it from them. But, I think the major difference is, I confess to being a ‘former’ struggling consultant.

When I started out I had read & studied marketing from the ‘best of the best’ for more than two decades before I decided to ‘jump in’ the business world as a consultant. I had ‘insider’ information that could, if properly utilized, help businesses become massively successful and profitable. However, I had no ‘freakin’ idea on how to BE or MARKET myself as a consultant.

I attended lots of workshops and seminars, and I read a lot of books and listened to a lot of audios from ‘consulting experts’ – trying to find the secrets to selling myself as a credible consultant. One Saturday, I spent the entire day listening to a presentation on how the most successful and highest paid consultants market and promote themselves.

Do you have any ideas on how they do it?

I sort of knew, but I wasn’t practicing any of the strategies at all.

The most successful professionals in the world are the ones that position themselves as experts in their fields of expertise. They may or may not actually be THE expert (in the eyes of the few), but they position themselves as such with their highly-targeted markets.

Many not only position themselves as experts, but position themselves as an ‘authority’ on the subject for which they serve. The best of the best become a celebrity, in fact, thereby positioning themselves above everyone else.

(Can anyone say “Tony Robbins”?)

What do the most successful professionals do that we don’t do that make them so successful?

  • They specifically serve a highly-targeted niche market
  • They write articles, books, and special reports that focus on the problems of that highly-targeted market and provide solutions
  • They design and create programs that specifically address and solve the problems of their highly-targeted niche market.
  • They only speak to the groups that this highly-targeted market belongs to
  • They use publicity and PR to their advantage to gain visibility to their highly-targeted market
  • They let the media know they are available when they need an expert for news items
  • They create synergistic profitable relationships with other types of businesses that cater to their target market
  • They use testimonials from happy and satisfied clients in all their marketing materials, and use endorsements from well-known centers of influence
  • They provide unique and innovative services to their clients
  • They communicate with their target market on a regular basis and treat their clients like dear and valued friends.


    • …just to name a few.

    The most distinctive advantage of positioning yourself as THE expert or authority in your field of expertise is:

    You don’t have to ask for business. Business comes to you.

    How can you use these strategies to propel your professional business forward?

    If you get one thing out of what I just wrote, the key message here is: “Position yourself as not only THE expert in your field of expertise, but become THE authority on the subject, and you’ll never, ever, have to ask for business again.

    I write this blog for one reason and one reason only. I’ve been there. I’ve struggled getting clients, and I’ve struggled knowing what to do with them once I get them.

    I don’t have to do that anymore.

    If you need assistance finding new clients or systematizing your current marketing program, ask me for help. I’m happy to help you become massively successful.

    Or, check out the upcoming Get Clients NOW! Marketing Coaching Program coming up in September.

    Have a profitable week!

    Craig Valine
    blog@craigvaline.com
    www.CraigValine.com