When it comes to marketing your services, do you ever get so overwhelmed that you don’t know where to start? I get overwhelmed often, and I’m a marketing consultant!

I mean, there are so many different ways to reach your target market, but choosing strategies and implementing them can seem like a huge task. Don’t you agree?

The way I figured how to get through this overwhelm was to focus on one specific “thing” to market myself and do it very well.
How did I figure out what that one thing was?

Well, first I had to think, “What’s the ultimate outcome I want to achieve here?”

  • Was it getting more leads?
  • Was it selling my target market information type products to help them better their business?
  • Was it to get an appointment?
  • Was it getting people to visit my website and have them sign up for my free ezine?

    • I chose the latter.

    My main focus for today is to get my target market to subscribe to my free online newsletter.

    To me, this is important because my philosophy, derived from speaker, trainer and Internet marketing expert, Tom Antion (http://Antion.com), is to “sell your knowledge, not your consulting services.”

    The more people (my target market) who subscribe to my free online newsletter, the more opportunities to help them benefit through my services and those products or services I endorse from other marketing experts.

    I have succeeded very well by focusing on one thing and doing it well. My subscriber list grows and grows each week, and all my marketing efforts for the time being are focused on that one outcome.

    So what “one thing” can you do to promote yourself?

    First, know your outcome. What do you want to accomplish by doing this “one thing?”

  • Is it getting an appointment?
  • Is it generating an inquiry for more information?
  • Is it getting them to visit your website?
  • Is it to give you a phone call to purchase an offer?

    • Whatever it is, you must then decide how you’re going to accomplish this. This would be that “one thing” that you’re going to do very well.

    Next, to achieve your outcome you have to decide how you’re going to get there – your “one thing.”

  • Will you do a postcard mailing once a week?
  • Will you attend a target-specific networking event each week?
  • How about writing articles and submitting them to Ezines once a week?

    • The key is to do this “one thing” consistently and do it well. You can do “one thing” well, can’t you? I know you can!

    So, if you’re having trouble getting moving and producing the results you want to achieve…getting more business, then use this simple strategy and start reaping the rewards you truly deserve.

    Marketing isn’t hard. But, it does take action. Start today by doing “one thing” to promote your services and you’ll be a better person for it (and a more profitable one, too!).

    Craig Valine
    blog@craigvaline.com
    www.CraigValine.com