The P.S. can make or break your letter.
According to DM legend Ted Nicholas, the 7 most used P.S. types in successful sales letters are
those which:
1. Motivate the prospect to take action now
Ex. "P.S. We will not repeat this offer in 2004. please act now. This offer expires on 12/31/03."
2. Reinforce the offer
Ex. "P.S. Apply today, and enjoy all the benefits of membership. Those listed here are just a handful of what’s available…"
3. Emphasize or introduce a premium or bonus
Ex. "P.S. We’ve ordered enough FREE CREELS – we think – to meet the anticipated response. But they are likely to go fast, so why risk waiting months while we re-order? Since your creel will be shipped as soon as you pay for your subscription, why not get it immediately by enclosing payment now?"
4. Introduce a surprise benefit
Ex. "P.S. Please note that your Gift Card has your name on it – and may not be used by
anyone else."
5. Emphasize price or terms of your offer
Ex. "P.S. Put our statements to the proof by subscribing for the next 12 weeks for just $12. This is the shortest subscription term we offer – and is a perfect way to get acquainted with The Gazette."
6. Emphasize tax deductibility of purchase
Ex. "P.S. It’s important to note that The Gazette’s subscription price may be tax deductible."
7. Emphasize guarantee
Ex. "P.S. Should The Gazette not measure up to your expectations, you may cancel this trial arrangement at any point and receive a refund for the undelivered portion of your subscription."
Keep Marketing YOUniquely!
Craig Valine
blog@craigvaline.com
www.CraigValine.com
